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NEWS: Carriers Expand Ring Tones to Meet Holiday, Salsa Spirit

Discussion in 'alt.cellular.verizon' started by PDA Man, Dec 15, 2003.

  1. PDA Man

    PDA Man Guest

    Dec. 15, 2003 12:15 PM EST

    Verizon Wireless is promoting its ring-tone service in conjunction with the
    holidays, encouraging users to download favorites like "Joy to the World" or
    "Jingle Bells."

    Verizon said the ring tones will be available through its GetTones offering
    and cost around $2 per download.

    Separately, AT&T Wireless Services Inc. too sought to promote its ring-tone
    service, although with a little more ethnic flavor. The carrier said it will
    partner with Faith West Inc. and Wireless Latin Entertainment to offer a
    downloadable application dubbed "Latin Garage."

    "For the first time, AT&T Wireless customers will have easy access to the
    best-sounding beats of Salsa and Samba in the palm of their hands," said
    Luis Samra, WILAEN's chief operating officer. "Latin music is hot, growing
    twice as fast as the overall music market. 'Latin Garage' will serve this
    growing market along with our strategic partner, Faith West."

    --
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